1500 Drones in China Created QR Codes in Sky for Downloading Game

 In terms of making an out of this world marketing stunt, China leads the world marketing experience for their audience. 

By starting with a touching cinematic soulful advertisement campaign down to AI-powered marketing campaigns, China has it all.

And to get things more exciting, they are reinventing their ways of promoting their products with the use of LED lights and drones.

As drones capture breathtaking cinematic videos from a bird’s eye view, the game company Cygames and video sharing platform Bili Bili take this powerful piece of tech and create a Blade Runner-like cinematic experience for the players of their game Princess Connect Re:Dive as part of its anniversary special with forming a QR code at the end of the show.

Set in the Skies of Shanghai, the commerce capital of China, Cygames and Bili Bili kick start their Commemorative Princess Connect Re:Dive Anniversary show by taking 1, 500 LED drones up the skies at dusk.

At the end of the narration, the drones amuse the spectators by slowly gathering at the center of the Shanghai sky and form into a scannable QR code that players scan to open the game while in the show.